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MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City.

Launched on August 1, 1981, At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.

The original slogans of the channel were "You'll never look at music the same way again", and "On cable.

In stereo." MTV's earliest format was modeled after AOR (album-oriented rock) radio; MTV would transition to mimic a full Top 40 station in 1984.

The series featured promotional clips from various popular artists, but was canceled by its distributor in 1971.

The original programming format of MTV was created by media executive Robert W.

Pittman, who later became president and chief executive officer (CEO) of MTV Networks.

Within two months, record stores in areas where MTV was available were selling music that local radio stations were not playing, such as Men at Work, Bow Wow Wow and the Human League.

The original purpose of MTV was to be "music television", playing music videos 24 hours a day and seven days a week, guided by on-air personalities known as VJs, or video jockeys.

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